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July 15, 2019

South African fashion is becoming more and more exciting as designers are giving new ways to traditional wear. We’d like to shed some light on a few up and coming designers that have caught our eye.


Shelley Mokoena and Keneilwe Mothoa 


These two ladies started their label Prime Obsession in 2014 and have been changing the game ever since. The 25-year-old fashion designers with a background in interior design, fill up the room with a collection of structural, minimal and sophisticated flair. Pastel tints topped off with fringed details can be found in each piece of their line. 

The designers already have multiple collabs under their name, i.e. H&M and Calvin Klein. To give their brand an even more personal touch they model all their clothes themselves. Keep an eye out because we’ve got a feeling there is much more to come.


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Source: [https://www.facebook.com/Prime...


Ntando Ngwenya 


Ntando Ngwenya is the designer and creative director of Ntando_XV. His line marks itself by its artisanal clothing and non-conventional design, formulating a new take on fashion. 
By giving a new spin on traditional ways of designing and placing it in a present-day perspective, he aims to create a new representation of clothing. This can be traced back to how he structures his patterns, cuts and fits. The line is designed for people who value style, quality and like to be relevant, the real connoisseurs of fashion and high-end retail customer. He recently engaged into a collaboration with Budweiser, through their platform BUDX. 


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Source: [https://www.facebook.com/NtandoNgwenyaXV/]


Anita Mfinyongo 


This Cape Town fashion designer started her brand Afrogrunge in 2017. Her line is inspired by her love for the eccentric features of what makes worldwide street wear. Long sleeves and bold shapes are represented in her newest collection, while keeping a classy flair. All the items entail White and Red colours, as for the name ‘Grunge’. 


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Source: [https://www.facebook.com/afrog...]


Ele Radebe  


Ele Radebe By ELE Apparel & Interiors is a brand that celebrates the South-African and African heritage. It embraces the difference in size and shape of the African men’s bodies and provides clothes that fit all. The careful selection of fabric allows to move freely to not only look but also feel great. African prints can be found all around the design, because of his fascination of the African continent, which he explored while traveling. His clothes provide the chance to remain authentic while living a busy lifestyle. 


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Source: [https://www.facebook.com/ELEap...